Icon blue
#287FB4
Primary blue used on the left side of the two-tone icon and the wordmark.
Back to homepage
Enterprise AI architecture image, stored as an approved brand-library reference.
Brand guide
clodit.com identity system
A practical reference for consistent digital use of the clodit.com logo, color, and typography.
Visual reference
Logo construction
- Primary lockup
- Horizontal clodit.com icon-and-wordmark
- Master artwork
- 1536 × 1024 px
- Native aspect ratio
- 3:2 (1.5:1)
- Header display
- Maximum 40 px high on small screens; 48 px from medium screens upward
- Clear space
- Keep a minimum clear space equal to the icon’s inner-circle diameter
Core color palette
Light blue
#73C6F5
Supporting highlight for digital interfaces and imagery.
Deep evergreen
#101917
Dark presentation surface for the header and brand applications.
Typography
- Headings
- Poppins — 400, 500, 600, 700
- Body
- Inter — 400, 500
- Wordmark
- Use approved logo artwork only; do not recreate the clodit.com lettering in type.
Application rules
Preserve the ratio
Never stretch, crop, or compress the logo. Scale proportionally from the master artwork.
Use the dark-surface version
Place the approved dark-surface lockup on deep evergreen backgrounds for clear contrast.
Keep the mark intact
Do not recolor, redraw, or separate the two-tone icon without an approved brand update.